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Product Strategy

Before anything is designed, we work out who the product is for, what it has to do on day one and what can wait. Most of our best projects started with us talking a client out of half their feature list.

Typical timeline
2–3 weeks
Starting from
S$ 8,000 (excl. GST)
Team
3–5 people, one lead throughout
What you get
  • Two-week discovery sprint
  • User interviews and site visits
  • Competitor and pricing review
  • Prioritised feature map
  • Clickable concept prototype
  • Fixed-price build proposal
How it works

Clear steps, weekly demos.

Week 1–2

Discover

Interviews, site visits and a written scope. You see the plan before you commit to the build.

Week 2–4

Design

Flows, screens and a clickable prototype, tested with real users.

Week 4–10

Build

Weekly demos on a live staging link. AI tools speed up the routine work; engineers own every merge.

Launch +

Grow

Launch support, analytics and a light retainer for what you learn next.

Related work

Product Strategy in practice

All work
View case study
SaaSAppAI-assisted

Cross-border collections platform

Cross-border collections for small wholesalers selling into ASEAN
View case study
SaaSAI featuresAI-assisted

AI bookkeeping assistant

AI bookkeeping assistant that reads receipts and prepares GST returns
View case study
SaaSAppAI-assisted

Platform for a tuition group

Centre management and parent app for a tuition group

Have an idea?
Let's ship it.

Tell us what you're building. A real person replies within one business day, Singapore time.

Start a project hazel@12306s.com